The Adidas three stripe logo is one of the most recognizable in the world. Today the Adidas brand has one of the biggest followings in the world in part to big-name collaborations like Kanye West, Raf Simons, and Pharrell Williams. At first however the three stripe's purpose was for functionality and performance. The stripes were used as stabilizing strips on some of the first ever track spikes, created by Adolf and Rudolf Dassler. The Dassler Brothers' even experimented with different stripes prototyping with two and four striped shoes. When Jesse Owens won four gold medals at the 1936 Berlin Olympics at least one pair of the Dassler made track spikes featured two stripes. Adolf Dassler nicknamed "Adi" went on to found Adidas, while brother Rudolf went on to establish Ruda which he later renamed Puma. This is only the beginning of the three stripes and other Adidas trademarks to follow over the years. The final adoption of the three stripes starts in Helsinki, Finland because the three stripes was actually a trademark of Finnish sportswear label Karhu. Adolf Dassler Bought the trademark for today's equivalent of about $1,800. In 1971 competition from rival brands Nike and Puma had become intense so Adidas decided to raise the stakes in terms of branding and created the a trefoil logo. The trefoil was utilized for adidas lifestyle and casual apparel. The logo consist of three leaf shapes branching outward to resemble a plant with the iconic three stripes running through the lower part of the logo. The trefoil logo had a major part to play in Adidas mainstream success, hip-hop trio Run DMC famously wore the Adidas superstar which featured the trefoil on the heel. The group Run DMC is often credited with immortalizing the logo and boosting the brand's awareness in the United States. In 1991 Adidas was preparing to launch a brand new performance line of products and would later be named Adidas Equipment Range also known as Adidas EQT. With this new line came a new logo taking the original three stripes staggering them vertically and tilting them approximately 30 degrees and then you will have have the three bars. This logo is similar to a mountain intentionally, the logo has now become the standard across most apparel today. Another rendition of the Adidas three stripes is the word mark, the three stripes are placed horizontally alongside the word adidas in the brand's classic sans serif typeface. Today the three stripes remain the brand’s most iconic and globally recognizable brand logos in the world, with Adidas applying the three stripe motif across a majority of its products.